Overview:
Motivating employees to stay is a challenge faced by small and medium-sized enterprises (SMEs) as they compete with larger companies that offer more attractive benefits. However, technological solutions have emerged to support enterprises in strengthening their relationships with employees, enabling them to enhance their competitive value.

Objectives:
- Analyzing the key priorities of companies and enterprises aiming to improve their relationships with employees and customers, fostering a sense of belonging and loyalty. This is accomplished by providing a diverse range of customized technological programs and solutions that cater to their specific needs and desires, ultimately having a positive impact on them.

Outcomes:
- Increased awareness of the significance of adopting technologies that contribute to enhancing competitiveness among enterprises. 
- Learning strategies to improve the work environment and enhance employee well-being through loyalty programs, fostering loyalty among employees.

Expected Impact:
Understanding the importance of fostering employee loyalty in SMEs as a means to gain a significant competitive advantage over larger companies.

Impact/Results