The Small and Medium Enterprises General Authority, "Monsha'at," announced the launch of the "From Idea to Market" boot camp, scheduled from November 25 to 28, 2024, at the Riyadh Innovation Center. The camp aims to empower entrepreneurs and transform their innovative ideas into marketable products. It focuses on equipping participants with the necessary tools and strategies to understand customer needs, design a Business Model Canvas (BMC), define the value proposition, and develop prototypes and a Minimum Viable Product (MVP). Additionally, it seeks to build a knowledge base that enables entrepreneurs to take practical steps toward successfully launching their projects. To view the report on results and impact, click here.