The Small and Medium Enterprises General Authority ”Monsha'at” won four awards at the Smarties Middle East and North Africa (MENA) awards ceremony, organized by MMA Global, one of the most prominent international awards in the field of digital marketing and innovation. 

This came during a ceremony held in Dubai, which was attended by a group of experts and decision-makers in the advertising and marketing industry in the region.

This award comes in recognition of the smart marketing campaign launched by Monsha'at for the Biban 24 Forum, which relied primarily on the use of artificial intelligence technologies to create an integrated digital experience targeting the public with high efficiency and effectiveness. 

Monshaat's efforts resulted in winning three silver awards in the categories of "Product or Service Launch," "Innovative Use of Artificial Intelligence in Advertising," and "Creative Excellence Using Artificial Intelligence." The award also recognized the Authority's leadership in delivering modern and impactful marketing campaigns.

This achievement is an extension of Monshaat's efforts to adopt digital best practices and strengthen its position as a key catalyst for growth and innovation in the entrepreneurial ecosystem, in line with the goals of Saudi Vision 2030 to empower small and medium enterprises and increase their contribution to the national economy.