As part of Saudi Arabia’s participation in Expo 2025 Osaka , the Small and Medium Enterprises General Authority “Monsha’at” hosted an interactive workshop at Saudi Arabia's pavilion, highlighting the nation’s thriving entrepreneurial landscape. The event welcomed around 30 participants from various nationalities, reinforcing Saudi Arabia’s position as a magnet for entrepreneurship and SME growth.

During the workshop, Monsha’at offered a comprehensive overview of its ecosystem designed to empower the entrepreneurial sector, focusing on improving ease of doing business, facilitating access to finance, promoting entrepreneurial culture, encouraging innovation, and enabling the adoption of advanced technologies.

Key initiatives were spotlighted, including the flagship “Biban” Forum, an international platform that connects entrepreneurs with investors, celebrates Saudi success stories, and offers opportunities for professional development. The session also showcased Saudi’s experience in hosting the Entrepreneurship World Cup , one of the largest global startup competitions, which has attracted over 420,000 entrepreneurs from 191 countries, with 500 startups reaching the final stage and over $5 million awarded in prizes, alongside specialized training and development programs.

Monsha’at’s participation in Expo 2025 Osaka aims to spotlight Saudi Arabia’s vibrant entrepreneurship ecosystem, promote its supportive initiatives, and foster international collaboration, all in alignment with the goals of Saudi Vision 2030.