The Small and Medium Enterprises General Authority “Monsha’at” has signed an agreement with the Red Sea Cruise Company, making it an official partner in "Jadeer" service. The signing took place during Jadeer Tour, held at the SMEs Support Center in Jeddah on July 28–29.

The agreement aims to unlock new procurement opportunities in the Kingdom’s cruise sector, enabling small and medium enterprises (SMEs) to become part of the company’s supply chains. It also supports local content development and opens new avenues for growth.

This step builds on Monsha’at’s ongoing efforts to connect SMEs with high-potential sectors and strategic opportunities, reinforcing their role in the national economy and advancing the goals of Saudi Vision 2030.

The first day of Jadeer Tour in Jeddah saw strong participation from major companies and entrepreneurs, featuring a wide range of activities including workshops, orientation sessions, and direct networking between SMEs and opportunity providers