The Small and Medium Enterprises General Authority “Monsha’at” continued its five-day tour showcasing the Saudi entrepreneurship ecosystem in Silicon Valley, California, with the participation of six Saudi fast-growing companies operating across diverse sectors. The tour comes as part of Monsha’at’s initiative to support potential unicorn companies and enable their international expansion.

On the third day of the tour, Monsha’at organized a visit to Salesforce, which included a session titled Growth Strategies for Enterprises and Large Companies, presented by Rob Lamb, Senior Director of Customer Evangelism at Salesforce Innovation Center. The delegation also visited Airbnb, where a session titled Maintaining a Culture of Innovation During Business Expansion was delivered by Anna Khramova, Tech Lead at Airbnb. In addition, the delegation met with a group of venture capital investors to discuss the growth of Saudi startups and their opportunities for success.

Through organizing such tours, Monsha’at aims to strengthen growth opportunities for startups and enable them to connect with and benefit from leading venture capital investors, experts, and consultants worldwide, contributing to the objectives of Saudi Vision 2030 to empower entrepreneurs and increase the contribution of SMEs to the national economy.