The Small and Medium Enterprises General Authority “Monsha’at” is organizing the Franchise Tour in Al Ahsa Governorate from December 29 to 30, in collaboration with the Ministry of Commerce, National Transformation Program, Social Development Bank, Saudi Business Center, SME Bank, Al Ahsa Chamber, and Franchise Center.

The tour brings together 21 brands and a number of enabling and supporting entities to introduce the franchising model and support businesses seeking to enter the franchising sector. It aims to raise awareness of franchising across its various aspects, including legal, operational, and marketing frameworks, while also highlighting the services and programs offered by enabling entities to support franchisees and franchisors. This contributes to building an integrated investment ecosystem in the governorate and achieving the goals of Saudi Vision 2030.

The tour’s activities include a panel discussion titled “Economic Momentum and the Future of Franchising in Al Ahsa Governorate”, featuring a selection of specialists and entrepreneurs. The program also includes 10 specialized workshops designed to empower those interested in franchising, alongside the participation of several financing and consulting entities, including the Social Development Bank, Al Ahsa Chamber, and Al Ahsa Center for Commercial Arbitration.

The tour also showcases several inspiring success stories and provides consultation and guidance sessions for those interested in entering the franchising sector, in addition to hosting franchising brands offering diverse investment opportunities across the Kingdom.

Monsha’at invited those interested in attending the events to register in advance through the following link: https://franchisesa.monshaat.gov.sa/step1