The Small and Medium Enterprises General Authority “Monsha’at” signed a cooperation agreement with the Saudi Tourism Authority on the sidelines of Biban Forum 2025.

The agreement aims to support and empower SMEs and entrepreneurs in the tourism sector by developing high-quality initiatives and investment opportunities, as well as organizing training programs, workshops, and awareness sessions at SMEs Support Centers. These efforts are designed to enhance workforce capabilities in this vital sector and strengthen their competitiveness.

The agreement was signed on behalf of Monsha’at by Vice Governor of Planning and Development, Suliman bin Abdulrahman Alturaif, and on behalf of the Saudi Tourism Authority by Vice President of Government Partnerships, Dr. Salem AlEnizi.

The partnership reflects both parties’ commitment to developing the investment environment for tourism enterprises and unlocking new avenues for growth and innovation, in line with Saudi Vision 2030’s objective of positioning tourism as a key pillar of the national economy.

Biban Forum 2025 has witnessed agreements and deals worth more than SAR 22 billion, with over 900 startups from 150 countries participating, making it a strategic platform for enhancing cooperation and empowering entrepreneurship locally and globally.