The Small and Medium Enterprises General Authority “Monsha’at” signed a memorandum of understanding with the Ethiopian Young Entrepreneurs Association during Biban Forum 2025.

The agreement was signed by Monsha’at’s General Manager of Partnerships, Abdulmohsen AlSalem, and on behalf of the Ethiopian association by its President, Samia Abdulkader Gudo.

The MoU aims to exchange expertise and knowledge in e-services and digital solutions that support entrepreneurs and SMEs, while enhancing cooperation between both sides in innovation and entrepreneurship. It also seeks to keep pace with rapid technological transformations in business markets.

Through this partnership, Monsha’at aims to enable entrepreneurs to benefit from international best practices and expand cooperation with entrepreneurial organizations worldwide, in order to build an integrated business ecosystem that supports SME growth and sustainability, and helps them access regional and global markets in line with Saudi Vision 2030.