The Small and Medium Enterprises General Authority “Monsha’at” is organizing the Franchise Tour in Al Madinah Al Munawwarh from February 9 to 10, in partnership with the Ministry of Commerce, Al Madinah Region Development Authority, National Transformation Program, Social Development Bank, SME Bank, Saudi Business Center, Al Madinah Chamber, and Franchise Center.

The tour brings together 20 brands, along with several enabling and supporting entities, to introduce the franchising model and help businesses seeking to adopt it. It aims to raise awareness of franchising across its various dimensions, including legal, operational, and marketing frameworks, while also highlighting the services and programs offered by enabling entities to support franchisees and franchisors. This contributes to building an integrated investment ecosystem in Al Madinah Al Munawwarh and achieving the goals of Saudi Vision 2030.

The program includes a panel discussion titled “The Role of Franchising in Supporting the Local Economy and Highlighting Key Investment Opportunities and Government Support Services,” featuring a group of specialists and entrepreneurs. It also includes 10 specialized workshops designed to empower those interested in franchising, in addition to the participation of financial and legal entities.

The tour further showcases inspiring success stories and provides consultation and guidance sessions for those interested in entering the franchising sector, alongside hosting franchising brands that offer diverse investment opportunities across the Kingdom.

Monsha’at invites those interested in attending the activities to register in advance via the following link: https://franchisesa.monshaat.gov.sa/step1