The 12 Franchise Tours organized by the Small and Medium Enterprises General Authority “Monsha’at” attracted 7,352 visitors, featured 31 guests in panel discussions, and provided 815 consultation and guidance sessions offering direct support to entrepreneurs through accredited experts and specialists. The tours also attracted 3,356 workshop participants and featured 278 franchising brands and 73 enabling entities.

Al Baha Tour, organized by Monsha’at in partnership with Al Baha Chamber on August 3 and 4 at Prince Hossam Convention and Exhibition Center, featured a keynote panel discussion titled The Role of Franchising in Supporting the Local Economy: Key Investment Opportunities and Government Services. The session brought together specialists from government entities and highlighted key investment opportunities and government services supporting the franchising sector.

The tour featured nine specialized workshops covering the legal, operational, and marketing aspects of franchising, investment opportunity assessment, expansion strategies, developing operations manuals, the role of supply chains, as well as success stories and services and programs supporting the franchise sector.

The accompanying exhibition featured 20 franchising brands, along with the participation of financing and enabling entities. Consultation and guidance sessions led by experts and specialists were also available to those interested in entering the franchising sector, helping visitors learn more about investment opportunities and available support services and programs.

Al Baha Tour was held in partnership with Al Baha Chamber, with the participation of the SME Bank and the Social Development Bank, alongside a number of entities supporting and enabling the franchising sector.

Monsha’at continues to strengthen entrepreneurs’ capabilities in franchising through specialized initiatives and programs, recognizing the sector’s important role in supporting SMEs.