This is the process of improving the quality and quantity of unpaid traffic (known as natural or organic) to a website from search engines.

These are the pages displayed by search engines in response to a query. The results are of two types: organic: retrieved by the search engine’s algorithm, or sponsored: advertisements.

It refers to the quality of a website that attracts and holds visitors. A sticky website is supposed to be offering higher value.

A target market is a specific portion of the total population, identified by the marketer as being the portion most likely to purchase its products/services.

This is the second stage of the STP marketing framework, in which a marketer focuses marketing activities to attract a specific, marketing-profiled potential customer. • See also: Market Segmentation

It refers to the contact points (such as phone, web, direct contact) between a company and its customers.

This is a method used for encouraging a customer to spend a bit more on your service.

This refers to the unique benefit proposed by a company, service, product or brand that distinguishes it from competitors.  • See Also: Customer Value Propositions

This is a marketing technique for determining consumer price preferences. It was introduced by the Dutch economist Peter van Westendorp.  
• Also Known As: Price Sensitivity Meter, PSM Approach  • See Also: Acceptable Price Range