The Small and Medium Enterprises General Authority "Monsha’at" organizes the first edition of the Franchising Tour in Al-Khobar Governorate during the period from August 12 to 13, in partnership with the Ministry of Commerce, the National Transformation Program, the Social Development Bank, and the Small and Medium Enterprises Bank, in addition to the participation of a number of supporting and enabling entities. The aim is to introduce the services and programs in the field of franchising, in line with the targets of the Kingdom's Vision 2030, at the SMEs Support Center in the Governorate. The tour will include a dialogue session with the participation of the Chairman of the Asharqia Chamber, Mr. Badr Al-Raziza, and the Executive Director of Enterprise Financing at the Social Development Bank, Mr. Faris Al-Abdelgabar, to discuss the role of government and enabling entities in supporting entrepreneurs and SME owners in the field of franchising. Monsha’at will provide 10 specialized workshops during the tour, contributed by a number of enabling entities, such as the Saudi Business Center and the Small and Medium Enterprises Bank, in addition to a number of success stories and advisory and guidance sessions to introduce franchising, aiming to stimulate expansion and investment through the franchising business model, as well as hosting 40 brands granting investment opportunities across the Kingdom. On the first day, workshops will address the legal aspects of franchising, in addition to a workshop on how to use approved mediation in franchising, how to market your brand, and how to build operational guides for the brand. The second day will cover topics  such as acquiring franchise rights and evaluating investment opportunities, the strategy of expansion through the franchising system, the journey of obtaining a franchise, and the role of supply chains in franchising. Seven enabling entities from the public and private sectors will participate in the tour, providing their services to entrepreneurs and participants, in addition to the presence of advisors in brand development and expansion through franchising, brand identity building, and franchise operations and planning. Interested individuals can register to attend the tour via the link: https://franchisesa.monshaat.gov.sa/step1