The General Authority for Small and Medium Enterprises, "Monsha’at," concluded its participation in the first Floating International Franchise Expo, held aboard the cruise ship "Aroya Cruise" in Jeddah.

The event featured participation from a selection of government entities, local and international companies, entrepreneurs, and investors in the franchise sector. Monsha’at's participation aimed to highlight expansion opportunities through franchising and enhance partnerships between brands and investors. The event saw the signing of several memoranda of understanding between the National Franchise Committee and Monsha’at, the Social Development Bank, and the Association of Restaurant and Café Owners.

This is part of building an integrated system that supports national brands and enhances their presence in local and international markets. Monsha’at also signed a memorandum of understanding with the Saudi Chambers Federation, aimed at supporting and empowering Saudi brands in the franchise sector through collaboration on international expansion and enhancing knowledge and experience exchange between the two entities.

Additionally, it seeks to develop initiatives that enable entrepreneurs and investors, both locally and internationally, to invest in national brands, aligning with the goals of Saudi Vision 2030. Monsha’at continues its commitment to promoting franchise culture in the Kingdom and empowering national brands to grow both locally and internationally through effective partnerships and creating a stimulating environment that meets the aspirations of entrepreneurs and supports the national economy.