The Ideas Bus Tour is one of Monsha'at's programs. It aims to stimulate entrepreneurship in fifteen universities across the Kingdom's regions. Each tour lasts two days and works to spread and develop the culture of entrepreneurship, raise entrepreneurial awareness among students and faculty members, and improve the readiness of ideas to enter the market. The tour includes a guidance section, a section for workshops and meetings, and an idea pitching competition in which a winner is nominated from each tour; the winners then compete in Riyadh to select the best ideas.