The Small and Medium Enterprises General Authority “Monsha’at” signed a cooperation agreement with the Malaysian franchise development company PERNAS as part of Biban 24.
The agreement was signed by the Governor of Monsha’at, Sami Al Hussaini, and the Head of Corporate Strategy at PERNAS, Hazina binti Mohamed.
The agreement aims to strengthen cooperation between the two sides in the field of franchising through the exchange of knowledge and expertise and the provision of training programs and consultation services to support franchising in the Kingdom. It also includes inviting franchisor brands to take part in the exhibitions and specialized workshops held by both sides, in addition to facilitating the participation of brands seeking to expand in local and international markets.
The signing of this agreement comes as part of Monsha’at’s efforts to develop the franchising environment in the Kingdom and to strengthen its attractiveness through international partnerships.
Biban 24 aims to stimulate the entrepreneurial environment and spread the culture of entrepreneurship, by introducing the initiatives Monsha’at offers to entrepreneurs and owners of innovative ideas, as well as through the participation of government entities to familiarize entrepreneurs with the procedures needed to establish and develop their businesses.