The Small and Medium Enterprises General Authority, "Monsha’at," is organizing the fifth Franchise Tour in the Jazan region from January 13 to 14, 2025. The event is being held in partnership with the Ministry of Commerce, the National Transformation Program, the Social Development Bank, the Saudi Business Center, SME Bank, the Royal Commission for Jubail and Yanbu, the Jazan Municipality, and the Jazan Chamber. Additionally, the tour has featured participation from several supporting and enabling entities, as well as a group of franchising brand owners and relevant stakeholders in the franchising ecosystem. The tour aimed to raise awareness and understanding of franchising and its various aspects, such as legal, operational, and marketing considerations. It has introduced the services and supportive programs offered by the enabling and supporting entities, stimulated expansion and investment through the franchising business model, showcased success stories, and provided a comprehensive investment environment by involving enabling and consulting entities, brand owners, and potential franchisees. The Jazan tour witnessed the signing of several agreements aimed at connecting enabling entities with franchising brands and interested parties, thereby creating an attractive investment environment in the sector. Additionally, it offered consultation and guidance sessions on franchising and its aspects, conducted by certified experts and specialists. Interested individuals can register to attend the tour via the link: https://franchisesa.monshaat.gov.sa/step1 to benefit from the activities and available investment opportunities.