The Small and Medium Enterprises General Authority “Monsha’at” concluded Heritage and Handicrafts Week in partnership with the Heritage Commission and the Professional Crafts Association, with the participation of 26 enabling entities from the public and private sectors, at the SMEs Support Centers in the cities of Riyadh and Al-Madinah Al-Munawwarah and the governorates of Jeddah and Al-Khobar. The week aimed to raise entrepreneurs’ awareness of the investment opportunities in the heritage and handicrafts sector, in addition to giving more than 24 entrepreneurs the opportunity to showcase their startups and products to visitors and beneficiaries through the Artisans’ Market in various fields. The week included more than 35 entrepreneurial meetings on the success stories of a group of artisans who turned their work into investment projects, alongside several topics on how artisans can operate under the franchise system. The meetings discussed the importance of cultural identity, intellectual property rights, and the role of enabling entities such as the Social Development Bank and the Heritage Commission in supporting and sustaining this sector. More than 120 consultation sessions were held daily across all the centers, benefiting more than 587 beneficiaries in various specializations, while the number of visitors to the week exceeded 1,200. Through organizing specialized weeks, Monsha’at is keen to continue its supportive role in opening horizons for SMEs, by cooperating with all partners to provide entrepreneurs with opportunities that contribute to achieving SME growth objectives and ensure their sustainability and growth.