The General Authority for Small and Medium Enterprises, "Monsha’at," is organizing a franchise tour in the Hail region from May 19 to 20, in collaboration with the Ministry of Commerce, the National Transformation Program, the Social Development Bank, the Franchise Center, and the Saudi Business Center, with the participation of several supporting entities.

The aim is to enhance the culture of franchising and stimulate investment through this promising economic model.

The tour, taking place at the Al-Maghwa Center, targets raising awareness about franchising in its various aspects, including legal, operational, and marketing frameworks. It will also introduce the services and programs offered by enabling entities to support franchise owners and brand licensors, contributing to the establishment of a comprehensive investment environment in the region and achieving the objectives of Saudi Vision 2030.

The tour will feature a panel discussion titled "The Role of Franchising and Entrepreneurship in the Economic Growth of Hail," with participation from a selection of specialists and entrepreneurs.

Additionally, it will offer eight specialized workshops aimed at empowering those interested in the field of franchising, attended by several funding and consulting entities, including Riyad Bank and the Social Development Bank.

Moreover, the tour will showcase a number of inspiring success stories and provide advisory and guidance sessions for those wishing to enter the world of franchising, as well as host 20 franchising brands that offer diverse investment opportunities across various regions of the Kingdom.