The Small and Medium Enterprises General Authority “Monsha’at” has concluded the seventh franchising tour organized last week in the Hail region, with attendance of about 5,000 visitors since the start of the first round in order to promote the culture of franchising and stimulate investment through this promising economic model.

The past seven rounds have witnessed (815) discussion sessions, benefiting more than (2,400) workshop participants, in addition to (509) consulting sessions that provided direct services to entrepreneurs. (177) brands and (45) possible entities participated in the various rounds, and resulted in the signing of (19) franchise agreements.

These tours came in cooperation with the Ministry of Commerce, the National Transformation Program, the Social Development Bank, the Franchise Center and the Saudi Business Center in order to enhance the franchise system and enable national brands to expand locally and regionally.

Monsha’at continues to carry out its specialized tours. The eighth round is scheduled to be held in Medina from 1 to 2 September. Those interested can register to attend the Franchise Tour in Medina.