The Small and Medium Enterprises General Authority “Monsha’at” will organize the Franchise Tour in Makkah Region on September 1 and 2 at the headquarters of Makkah Chamber, with the aim of introducing the specialized services and programs in the field of franchising, in line with the objectives of Saudi Vision 2030.

The tour comes in partnership with the Ministry of Commerce, the National Transformation Program, the Social Development Bank, the Saudi Business Center, the Franchise Center, the Royal Commission for Makkah City and Holy Sites, and the SME Bank, in addition to the participation of more than 20 brands showcasing their investment opportunities to entrepreneurs and those interested.

The tour’s activities include 8 specialized workshops with contributions from several enabling entities, along with a review of success stories and distinguished experiences, and consultation and guidance sessions in the field of franchising, to stimulate expansion and investment through the franchise business model.

The first day’s workshops will discuss the legal aspects of franchising and types of contracts, along with a workshop on how to become an accredited franchise broker, another on how to market your brand, and a specialized workshop on the methodology for building brand operations manuals, in addition to a panel session on the services provided to brands and expansion opportunities in Makkah.

The second day’s workshops cover acquiring franchise rights and evaluating investment opportunities, expansion strategies through franchising, the journey to obtaining a franchise, and the role of supply chains, in addition to a review of the services Monsha’at provides to entrepreneurs.

The Makkah tour will see the signing of several brand agreements, and 7 enabling entities from the government and private sectors will take part in the tour, offering their services to entrepreneurs and tour participants, in addition to the presence of consultants in brand development and expansion through franchising, identity and brand building, and franchise operation and planning.