The Small and Medium Enterprises General Authority “Monsha’at” strengthened its presence in Aseer Region by opening a new office at the headquarters of the Saudi Business Center, as part of its plan to bring its services closer to entrepreneurs and SME owners across the Kingdom’s regions. The office provides access to all Monsha’at services that support the entrepreneurship and SME sector, and makes it easier for those interested to benefit from Monsha’at’s diverse package of services, including the support and enablement programs that are also available through its digital platforms. This step complements Monsha’at’s efforts to create a stimulating business environment throughout the Kingdom, especially in Aseer Region, which is witnessing growing momentum in the tourism, arts, and specialty agriculture sectors, making it a promising environment for entrepreneurship and investment. The opening of the office helps simplify procedures for project owners and strengthen the growth of the SME sector, in support of its growing contributions to the national economy in line with the objectives of Saudi Vision 2030.