His Royal Highness Prince Doctor Hussam bin Saud bin Abdulaziz, Governor of Al-Baha Region, received at his office today the Governor of the Small and Medium Enterprises General Authority “Monsha’at”, Sami bin Ibrahim Al Hussaini, and his accompanying delegation, as part of strengthening joint cooperation and reviewing the authority’s programs and initiatives to support and enable entrepreneurs in the region. During the reception, His Royal Highness reviewed several initiatives that Monsha’at is implementing in the region and discussed ways to strengthen cooperation with the relevant entities, contributing to the development of the region’s entrepreneurship ecosystem and achieving the desired development impact on the ground. His Royal Highness emphasized the attention and generous care that the entrepreneurship and SME sector receives from the wise leadership, may Allah support it, as one of the vital pillars for achieving sustainable economic diversification and strengthening the private sector’s contribution to GDP in line with the objectives of Saudi Vision 2030. He pointed to the importance of continuing to provide a stimulating environment for SMEs and to offer quality enablers and innovative solutions to project owners in the region, stressing that this sector is one of the most important enablers of development, given the jobs it provides for young people, the growth it brings to local communities, and the investment it makes in national talent. His Royal Highness commended the important role Monsha’at plays in strengthening the entrepreneurial environment across the Kingdom through the support and financing programs, development initiatives, and consultation services it provides, which help raise the quality and efficiency of SMEs and enable them to expand and compete. He noted that Al-Baha Region has promising investment potential in tourism, agriculture, and services, and called for directing more quality initiatives and projects toward the region and intensifying training and qualification efforts for entrepreneurs, strengthening opportunities for local economic growth and supporting the comprehensive development plans under way in Al-Baha across various sectors. For his part, the Governor of the Small and Medium Enterprises General Authority expressed his thanks to His Royal Highness the Governor of Al-Baha Region for his continued support of the authority’s efforts and programs in support of entrepreneurship. He emphasized that Monsha’at is keen to strengthen its presence in the various regions of the Kingdom and to deliver its services in line with the needs of each region, in cooperation with its success partners from government entities and the private sector. He noted that the authority is developing several quality programs and initiatives aimed at motivating entrepreneurs, facilitating the establishment and development of projects, and enabling enterprises to access financing and markets.