The Biban 2025 forum, organized by the Small and Medium Enterprises General Authority “Monsha’at” from November 5 to 8 at Riyadh Front Exhibition and Conference Center under the theme A Global Destination for Opportunities, hosts 100 local and global brands in the Franchise Door, making it a main platform for enabling brands and investors and for expanding the reach of the franchise model locally and internationally. The door gives visitors the opportunity to learn about the enterprises granting franchises of their brands through Biban 2025, and serves as a launching point for the expansion of local brands inside and outside the Kingdom, through a wide network of local and international relationships, while a select group of local and global consulting entities take part in the door to support investors and entrepreneurs on the journey of choosing and establishing their brands. Through the Franchise Door, Biban 2025 aims to spread the culture of franchising as an effective business model that offers a set of services and activities, including learning about the investment opportunities offered by franchisor brands in various sectors, access to the services provided by the Franchise Center, and attending specialized awareness workshops and seminars, as well as consultation sessions delivered by local and international experts and consultants. The forum also seeks to provide an integrated investment environment that brings enabling, consulting, and franchisor entities and those working in the franchise sector together under one roof, and to support the expansion of franchisor brands by presenting their opportunities and connecting them with prospective investors. The Franchise Door, together with the forum’s other doors, cements the role of Biban 2025 as an effective platform for supporting the business environment in the Kingdom, by strengthening investment and expansion opportunities and enabling entrepreneurs to engage in the franchise model, contributing to the objectives of Saudi Vision 2030.