The Small and Medium Enterprises General Authority “Monsha’at” signed a memorandum of understanding with the Japan External Trade Organization (JETRO) on the first day of the Biban forum, held under the theme A Global Destination for Opportunities from November 5 to 8.

The two sides were represented at the signing by the Vice Governor of Entrepreneurship, Saud Alsabhan, and, on behalf of the organization, by the Chairman and CEO of JETRO, Norihiko Ishiguro.

The memorandum of understanding aims to strengthen cooperation in entrepreneurship between the Kingdom of Saudi Arabia and Japan by enhancing knowledge exchange, inviting each side to specialized events, and supporting joint initiatives and projects that enable enterprises to access new markets.

This partnership supports Monsha’at’s efforts to strengthen international partnerships and provide Saudi entrepreneurs with new opportunities for global expansion, in line with the objectives of Saudi Vision 2030.