The Small and Medium Enterprises General Authority “Monsha’at” will host 48 Korean companies at the Biban 2025 forum, which it organizes under the theme A Global Destination for Opportunities from November 5 to 8, with the aim of giving Saudi entrepreneurs the opportunity to represent them locally and enabling their entry into the Saudi market by establishing specialized online stores that showcase their diverse products.

The participating Korean companies comprise 40 startups under the umbrella of two specialized incubators, while the participation also includes 8 startups from among the top 100 companies that qualified for the Entrepreneurship World Cup finals, reflecting a quality presence that strengthens the exchange of expertise and highlights the development of the Korean innovation ecosystem within the forum’s activities.

The products offered by the Korean companies span several main categories, including cosmetics, care devices and tools, food, and health. These products represent a major opportunity for entrepreneurs and SMEs to form quality partnerships with the Korean companies, strengthening opportunities for growth and expansion in the local market.

The Korean participation in the Biban 2025 forum is among the largest of the participating countries, as Korea is attending with a notable number of startups and institutions supporting entrepreneurship, signaling its interest in strengthening economic cooperation with the Kingdom and exploring the promising opportunities the forum offers global companies in the Saudi market.

This participation comes in fulfillment of the forum’s objectives of opening new investment fields for entrepreneurs and supporting the establishment of startups, as well as introducing them to the investment opportunities available in the public and private sectors. The forum seeks to strengthen the Kingdom’s standing as a global hub for entrepreneurship by attracting foreign investment, supporting innovation, and providing an ideal environment for turning ideas into tangible projects.

The Biban 2025 forum is one of the international events specialized in entrepreneurship, bringing together more than 200 speakers and 150 supporting entities, offering a range of workshops, and giving entrepreneurs a unique opportunity to meet local and international experts, strengthen the culture of innovation, and launch into the world of business.