The Small and Medium Enterprises General Authority “Monsha’at” hosted events and panel discussions to mark World Entrepreneurs' Day, aiming to promote an entrepreneurial culture and connect business owners with investors and supporting entities.

The events featured the Entrepreneurial Challenge to showcase projects, as well as investment pitch sessions to explore funding opportunities. Panel discussions brought together representatives from the SME Bank, the Social Development Bank, and the University of Business and Technology (UBT), alongside investors and experts from the banking, investment, industrial, tourism, and marketing sectors.

Discussions focused on business setup and growth, the role of investment as well as commercial and development banks in supporting entrepreneurship, and enabling services for student entrepreneurs. Panels also covered startup valuations from founder and investor perspectives, branding and marketing for SMEs, and investment opportunities across the industrial and tourism sectors.

The events took place at SMEs support centers in Riyadh and Jeddah, as well as in Abha in cooperation with the Work Corner incubator, alongside virtual sessions online.

Monsha'at said the events form part of its ongoing efforts to support entrepreneurs at various stages of business development and connect them with expertise and investment opportunities