The Small and Medium Enterprises General Authority (Monsha'at) will launch the E-Commerce Tour on October 12-13 at the SMEs Support Center in Al Khobar, featuring government entities, private sector organizations, and investors to highlight growth initiatives for entrepreneurs.

The tour aims to enhance awareness of e-commerce, accelerate digital transformation, and support business expansion by connecting small and medium-sized enterprises with key market enablers.

The two-day event features panel discussions, six specialized workshops, and advisory and mentorship sessions, alongside an exhibition with participation from the Saudi Competitiveness & Business Center, Social Development Bank, Asharqia Chamber, Asharqia Young Businessmen Council, and leading industry solution providers.