The Small and Medium Enterprises General Authority (Monsha'at) will organize the "Entertainment Community" event next Sunday at the SMEs Support Center in Riyadh, in partnership with the General Entertainment Authority, to connect enterprises operating in event management and experience design with support entities and accelerate their growth.

The event, running from 4:00 p.m. to 8:00 p.m. under the "SMEs Support Communities" initiative, aims to enable direct networking, build commercial partnerships, and expand access to opportunities.

The program features panel discussions covering market readiness, support programs, growth and financing avenues, health and safety standards, the role of technology and e-payment solutions, as well as operational and financial challenges. It will also showcase founder success stories, alongside an exhibition, networking spaces, and interactive experiences.

Monsha'at invited small and medium-sized enterprises and entrepreneurs in the entertainment and event sectors to participate and benefit from the specialized tracks and services designed to expand networking opportunities and drive business growth.