- Beneficiary Group
Micro, small, and medium-sized enterprises
Smart Assessment Service (Beta)
Monsha’at offers the Smart Assessment Service to help micro, small, and medium-sized enterprises (MSMEs) understand their current business performance and assess their readiness for growth across five key areas. Through an interactive conversation, artificial intelligence (AI) analyzes the enterprise’s information and responses to identify strengths and areas for improvement.
The service provides assessment results and practical recommendations, reviewed by specialists to enhance the quality of the findings. It also directs enterprises to relevant Monsha’at services and programs to help them improve performance and prioritize development needs.
Service Objectives
Help enterprises understand their current business performance and assess their readiness for growth.
Identify strengths and gaps across key business areas.
Support enterprises in prioritizing improvements and enhancing performance.
Direct enterprises to services and programs that meet their needs.
Enable enterprises to track progress through reassessment after implementing recommendations.
Service Details
- An Interactive AI Experience: Information is collected and analyzed through an interactive conversation to assess key aspects of the enterprise’s business.
- Flexible Assessment Options: Enterprises can select the areas they wish to assess based on their needs. An overall assessment is available once all five areas have been completed.
- Clear Assessment Results: Results highlight the enterprise’s readiness, strengths, and gaps in each completed assessment area.
- Tailored, Practical Recommendations: Recommendations and improvement actions are based on the enterprise’s assessment results and specific needs.
- Specialist Review: Specialists review the analysis and recommendations before the final report is issued to enhance the quality of the findings.
- Access to Relevant Services: The service recommends Monsha’at services and programs that can help enterprises address gaps and implement improvements.
- Strategy: Assesses the clarity of the enterprise’s direction, plans, objectives, and performance indicators to help it set priorities and monitor progress toward its goals.
- Business Operations: Assesses how effectively the enterprise organizes its daily activities and uses systems and tools to identify opportunities to improve operations, efficiency, and productivity.
- Finance: Assesses financial monitoring and planning practices, cash flow management, and financial obligations to help the enterprise understand its financial position and prepare for growth.
- Customers: Assesses how well the enterprise understands its customers and collects and uses their feedback to improve service quality and the customer experience.
- Sales and Marketing: Assesses the clarity of marketing activities, sales targets, and performance tracking to identify opportunities to reach customers more effectively and increase sales.
Note: You may choose the areas you wish to assess. An overall assessment of your enterprise is available once all five areas have been completed.
Your enterprise receives a report that includes:
- Assessment results and readiness levels for each completed area.
- Key strengths and areas for improvement.
- Tailored recommendations and practical improvement actions.
- Recommended services and programs aligned with your enterprise’s needs and the applicable eligibility requirements.
- An overall assessment once all five areas have been completed.
The initial report is generated using AI. The final report is issued following specialist review.
- The enterprise must have a Commercial Registration.
- Sign in to the service platform and select the enterprise to be assessed.
- Provide the information required for the selected assessment areas.
- Answer the assessment questions accurately to reflect the enterprise’s actual business practices.
- Provide any additional information or clarification requested by the specialist during the review.
How to Use the Service
Access the Service
Select an Assessment Area
Start the Interactive Conversation
Receive the Initial Report
Specialist Review
Receive the Final Report
Implement Improvements and Track Progress
FAQs
It is a Monsha’at service that helps micro, small, and medium-sized enterprises understand their current business performance and assess their readiness for growth. The service uses AI to analyze their responses and provide practical results and recommendations, which are reviewed by specialists.
The assessment helps you identify strengths and areas for improvement, prioritize development needs, and receive practical recommendations, improvement actions, and suggested services that match your enterprise’s needs.
No. The service is free.
The service is available in Arabic and English.
The initial report is generated immediately. The final report is issued after a specialist reviews the results and recommendations. This process takes 15 working days.
No. The service uses AI to assess your enterprise’s business practices and readiness for growth across five areas: strategy, business operations, finance, customers, and sales and marketing.
You can choose the areas you wish to assess based on your enterprise’s needs. An overall assessment is available once all five areas have been completed.
The overall assessment becomes available after you complete all five areas. If you have completed only some areas, your results will cover those areas only. If you have completed all five areas and the overall assessment is still unavailable, contact the support team.
The interactive conversation uses AI to collect and analyze information. A specialist then reviews the findings and may request additional information or a consultation session before the final report is issued.
The initial report is generated through AI analysis of your enterprise’s responses and the available information. The final report is issued after a specialist reviews the results and recommendations and any requested clarification has been provided.
Results are based on your enterprise’s responses and the available information, using defined questions, criteria, and weightings for each assessment area. Clear, accurate information improves the quality of the results and recommendations.
Prepare information relevant to the area you wish to assess, such as your enterprise’s plans and objectives, operating procedures, financial information, customer engagement practices, or sales and marketing activities. Ensure that your responses reflect your enterprise’s actual business practices.
Recommendations vary according to the assessment results and your enterprise’s needs. They may include Monsha’at Academy, Mazaya, consultation and guidance services, guides and tools, and other relevant services and programs.
A recommendation helps you identify services that may meet your enterprise’s needs. Access to each service remains subject to its eligibility criteria and requirements.
Yes. You can reassess your enterprise after implementing improvements and using the recommended services to track progress in business performance.
Contact the support team through the available support channels and explain your feedback or the issue so that the relevant team can review it and assist you.
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latest changed date 27 October 2026
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