The Small and Medium Enterprises General Authority “Monsha’at” concluded the Ideas Bus Tour yesterday, Tuesday, with the participation of 43,000 beneficiaries from among the students and staff of universities across the Kingdom’s regions, in partnership with the Saudi National Bank. The tour aimed to spread the culture of entrepreneurship and freelance work among students, adopt entrepreneurial ideas, and enable their owners to turn them into projects that support the entrepreneurship sector. Monsha’at launched the Ideas Bus Tour at 15 universities around the Kingdom about 9 months ago, in order to spread and promote the culture of entrepreneurship in universities, activate the role of universities in the entrepreneurship ecosystem, generate investable ideas and businesses, connect ideas and projects with investors, enroll participants in the programs offered by the authority, raise awareness of investors’ requirements, and motivate young people through various communication channels. Through its various stops at local universities, the Ideas Bus tours delivered more than 350 guidance sessions, amounting to 250 guidance hours for the initiative’s beneficiaries, along with more than 300 registered ideas to enable beneficiaries and participants by providing the key requirements of studies, training, and guidance and connecting them with supporting entities and the appropriate programs offered by government and private entities.