The Small and Medium Enterprises General Authority (Monsha'at), in partnership with the E-Commerce Council, will host the E-Commerce Tour on Oct. 26-27 at the SMEs Support Center in Riyadh to review growth opportunities and digital transformation initiatives.

The tour aims to enhance digital business model skills for small and medium-sized enterprises and entrepreneurs, enabling them to leverage services and solutions provided by participating government, private, and investment entities to expand their operations.

The program features panel discussions on the future of e-commerce and the role of artificial intelligence in advancing the sector, alongside eight specialized workshops and an exhibition hosting 16 exhibitors.

Prominent public and private participants include the Riyadh Chamber, the Saudi Competitiveness and Business Center, and the Social Development Bank, delivering solutions to boost business growth and competitiveness.

The initiative reflects Monsha'at's ongoing commitment to fostering digital sustainability and enhancing capabilities within the Kingdom's promising business sector.